Effective Public Relations

Practical techniques show you how to develop effective public relations skills and implement publicity campaigns Clear text and illustrations cover every aspect of creating and monitoring media coverage Simple checklists enable you to be fully prepared for presentations, events, and handling crises Accessible flow charts and diagrams explore different options for creating the right image and provide useful examplesAli, Moi is the author of 'Effective Public Relations', published 2001 under ISBN 9780789480088 and ISBN 0789480085.