Effective Personal Communication Skills For Public Relations

Effective Personal Communication Skills for Public Relations Andy Green REAR COVER: Effective Personal Communication Skills for Public Relations analyses how to transform your communications by managing the way you think, act, create messages and network. Covering the 'soft skills' of communications practice, it identifies the key elements used by outstanding communicators. This essential guide offers practical advice and guidance on understanding new trends and challenges facing communicators, particularly in the use of word-of-mouth, networking and branding. Effective Personal Communication Skills for Public Relations includes information on: understanding how to make communications happen; the processes underpinning negotiating skills; conflict resolution; effective client management; how communications operate; how you are a 'living brand'; viral communication; how to network and create networks; how to make messages achieve change. It is also packed with exercises, checklists, examples and practical tips to help you to formulate a winning communications strategy. Andy Green is a Fellow of the CIPR and is a leading expert on communications and creativity. He is the driving force behind the Wakefield Media and Creativity Centre, a partner with Wakefield-based GREEN communications and creativity consultancycreativity@work. He is also the author of Creativity in Public Relations (also published by Kogan Page). Series Editor: Anne GregoryGreen, Andy is the author of 'Effective Personal Communication Skills For Public Relations ', published 2006 under ISBN 9780749444075 and ISBN 074944407X.