685675

9780870057434

Effective Marketing Management Using Merchandising and Financial Strategies for Retail Success

Effective Marketing Management Using Merchandising and Financial Strategies for Retail Success
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  • ISBN-13: 9780870057434
  • ISBN: 087005743X
  • Publisher: Fairchild Books

AUTHOR

Weeks, Andrea, Metcalfe, Dorothy A., Miller Mordaunt, Veronica

SUMMARY

Four Top educators from FDIM use the workbook format and a fictitious company to give hands-on experience in dealing with the many issues involved in the planning and implementing of a retail marketing plan.Weeks, Andrea is the author of 'Effective Marketing Management Using Merchandising and Financial Strategies for Retail Success' with ISBN 9780870057434 and ISBN 087005743X.

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