Effective Business Communications - Herta A. Murphy - Hardcover 3rd Edition | Rent 9780070440807

by Murphy, Herta A., Peck, Mary J.

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ISBN-13: 9780070440807
ISBN: 0070440808
Edition: 3
Publisher: McGraw-Hill Companies, The

AUTHOR

Murphy, Herta A., Peck, Mary J.

SUMMARY

The Murphy book gives strong emphasis to completeness, conciseness, consideration, concreteness, clearness, courteousness, and correctness in business communication. These "seven Cs" guide student-readers to choose the content and style that best fits the purpose and recipient of any given message. Pedagogically rich, most chapters in this paperback text include checklists, mini-cases and problems, "Communication Probe" boxes which summarize related research, and sidenotes that isolate significant points that should not be missed. Two new chapters are devoted to ethics and technology respectively.Murphy, Herta A. is the author of 'Effective Business Communications - Herta A. Murphy - Hardcover' with ISBN 9780070440807 and ISBN 0070440808.

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