4250470
9780070440913
Effective Business Communications - Herta A. Murphy - Hardcover - 4th ed
by Murphy, Herta A., Hildebrandt, Herbert W.
About this item
- Condition: Acceptable
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- Ships From: Houston, TX
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Product details
- ISBN-13: 9780070440913
- ISBN: 0070440913
- Edition: 4
- Publisher: McGraw-Hill Companies, The
AUTHOR
SUMMARY
The Murphy book gives strong emphasis to completeness, conciseness, consideration, concreteness, clearness, courteousness, and correctness in business communication. These "seven Cs" guide student-readers to choose the content and style that best fits the purpose and recipient of any given message. Pedagogically rich, most chapters in this paperback text include checklists, mini-cases and problems, "Communication Probe" boxes which summarize related research, and sidenotes that isolate significant points that should not be missed. Two new chapters are devoted to ethics and technology respectively.Murphy, Herta A. is the author of 'Effective Business Communications - Herta A. Murphy - Hardcover - 4th ed' with ISBN 9780070440913 and ISBN 0070440913.
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