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9780761922537

Effective Advertising Understanding When, How, and Why Advertising Works

Effective Advertising Understanding When, How, and Why Advertising Works
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Product details

  • ISBN-13: 9780761922537
  • ISBN: 0761922539
  • Publication Date: 2003
  • Publisher: Sage Pubns

AUTHOR

Tellis, Gerard J.

SUMMARY

'Effective Advertising' reviews and summarises an extensive body of research on advertising effectiveness. In particular, it summarises what we know today on when, how and why advertising works.Tellis, Gerard J. is the author of 'Effective Advertising Understanding When, How, and Why Advertising Works', published 2003 under ISBN 9780761922537 and ISBN 0761922539.

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