Educational Marketing A Business Approach to School-Community Relations

The American public school system is the biggest business in the world. Too frequently the schools are still thought of as _the little red schoolhouse_ and are marketed to their many and varied clients as such. This book provides a method by which students of teaching and learning, school board members, superintendents of schools, school principals, state and federal lawmakers, educational agencies at all levels might use some of the private sector ideas to effectively and efficiently market their products to the right _consumers.Holcomb, John H. is the author of 'Educational Marketing A Business Approach to School-Community Relations' with ISBN 9780819191465 and ISBN 0819191469.