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9780415357807

Economics of Sports Broadcasting

Economics of Sports Broadcasting
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Product details

  • ISBN-13: 9780415357807
  • ISBN: 0415357802
  • Edition: 1
  • Publication Date: 2007
  • Publisher: Routledge

AUTHOR

Solberg, Harry Arne , Gratton, Chris

SUMMARY

The modern broadcasting machine is the force behind the massive growth in the value of the sports industry. This work provides an overview of key agents from viewers to sponsors and examines questions of ownership, trade and commodity in sport.Solberg, Harry Arne is the author of 'Economics of Sports Broadcasting ', published 2007 under ISBN 9780415357807 and ISBN 0415357802.

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