Ebay Your Business Maximize Profits And Get Results

Is your company doing business on eBay? If not, you're missing out on a goldmine--eBay's125+ million members could be your new customers! Written by eBay insiders, this one-of-a-kind guide explains how to sell your company's products in this hot new marketplace and increase profits. You'll get strategies for creating an online brand, cultivating customer relationships, analyzing sales, and introducing new products. You'll also learn how to integrate eBay into your corporate infrastructure--sales, marketing, accounting, inventory, and order fulfillment--and even how to reduce operating costs by purchasing equipment and supplies from eBay. So get the book, get your products on eBay, and watch your sales soar! bull; bull;Determine which of your products will sell well on eBay bull;Establish your corporate eBay identity bull;Integrate eBay seamlessly with your infrastructure bull;Easily implement marketing strategies to boost your existing profits bull;Track and evaluate sales and create new markets bull;Launch, test, and refine your online presence--even open an eBay store bull;Identify other sellers in your field and analyze their listing and pricing strategies bull;Determine auction, payment, shipping, and return policies bull;Take advantage of listing-management tools--My eBay, Turbo Lister, PayPal, and more bull;Lower your supply and equipment costs using eBay's B2B channels Janelle Elms is a lead instructor with eBay University and creator and teacher of the highly successful eBay 101 and 102 classes taught nationwide. A Silver PowerSeller on eBay, Janelle specializes in coaching individuals and companies how to build successful eBay businesses and maximize their profits. She has trained more than 10,000 people in eBay sales, marketing, customer service, and customer retention strategies. Michael Bellomo, MBA, JD, has served as an e-business network administrator, consultant, and risk manager at financial and e-commerce technology companies in Silicon Valley. He is a longtime eBay user and the author of 11 books. Joel Elad, MBA, spent six years as an IT specialist and project manager for IBM Global Services. He leads eBay workshops for small businesses as an eBay education specialist and is a Bronze PowerSeller and eBay Trading Assistant, with a coveted rating of 100% positive feedback.Elms, Janelle is the author of 'Ebay Your Business Maximize Profits And Get Results', published 2005 under ISBN 9780072257113 and ISBN 0072257113.