676096
9780471384908
Ebay Phenomenon Business Secrets Behind the World's Hottest Internet Company
by Bunnell, David, Luecke, Richard A., Luecke, Richard A.
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- Condition: New
- Provider: LightningBooks Contact
- Provider Rating: 85%
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Product details
- ISBN-13: 9780471384908
- ISBN: 0471384909
- Publisher: Wiley & Sons, Incorporated, John
AUTHOR
SUMMARY
"The chapters 'Strategic evolution' and 'Competing for the future' offer insight into the firm's future plans as well as outlining marketing strategies that can be easily translated to many industries. The book, though, is primarily a biography of the company, the story mainly about speed to market and fast brand building. Read it, and let its ideas seep in slowly."Bunnell, David is the author of 'Ebay Phenomenon Business Secrets Behind the World's Hottest Internet Company' with ISBN 9780471384908 and ISBN 0471384909.
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