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9780471242093

Eating the Big Fish How Challenger Brands Can Compete Against Brand Leaders

Eating the Big Fish How Challenger Brands Can Compete Against Brand Leaders
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  • ISBN-13: 9780471242093
  • ISBN: 0471242098
  • Publisher: John Wiley & Sons Inc

AUTHOR

Morgan, Adam

SUMMARY

Morgan, Adam is the author of 'Eating the Big Fish How Challenger Brands Can Compete Against Brand Leaders' with ISBN 9780471242093 and ISBN 0471242098.

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