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9789401713160

Dynamic Models of Advertising Competition: Open- and Closed-Loop Extensions (International Series in Quantitative Marketing)

Dynamic Models of Advertising Competition: Open- and Closed-Loop Extensions (International Series in Quantitative Marketing)
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Product details

  • ISBN-13: 9789401713160
  • ISBN: 9401713162
  • Edition: Softcover reprint of the original 1st ed. 1991
  • Publication Date: 2013
  • Publisher: Springer

AUTHOR

Gary Erickson

SUMMARY

Gary Erickson is the author of 'Dynamic Models of Advertising Competition: Open- and Closed-Loop Extensions (International Series in Quantitative Marketing)', published 2013 under ISBN 9789401713160 and ISBN 9401713162.

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