663676
9780873378000
Nearly 50% of new businesses fail in the first year, while 80% fail in the first five. So what does it take to run a continually successful enterprise for thirty years?Nobody can answer that question better than Ralph Warner, co-founder of Nolo, and author of several Nolo books. Warner presents the business philosophy that has sustained him through the years in Drive a Modest Car.Chapters of this inspiring volume include: ·Don't Work Long Hours·Choose a Business You Care About·Develop a Knowledge Edge·Market, Don't Advertise·Target Your Customers·React Quickly to Bad News·and many moreDrive a Modest Car is the perfect read for anyone interested in starting a new business, or needing help getting back on track.Warner, Ralph is the author of 'Drive a Modest Car And 16 Other Keys to Small Business Success', published 2002 under ISBN 9780873378000 and ISBN 0873378008.
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