4537413

9780765616982

Does Marketing Need Reform? Fresh Perspectives on the Future

Does Marketing Need Reform? Fresh Perspectives on the Future
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  • ISBN-13: 9780765616982
  • ISBN: 076561698X
  • Publication Date: 2006
  • Publisher: Sharpe Incorporated, M. E.

AUTHOR

Sheth, Jagdish N., Sisodia, Rajendra S.

SUMMARY

'Does Marketing Need Reform?' collects the insights of a group of leading marketing thinkers and practitioners who are committed to restoring marketing's timeless values. The text seeks to understand and explain how and why marketing has veered off course in order to steer it back in the right direction.Sheth, Jagdish N. is the author of 'Does Marketing Need Reform? Fresh Perspectives on the Future', published 2006 under ISBN 9780765616982 and ISBN 076561698X.

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