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9780669158977
What makes an ad campaign successful? Here, John Jones analyzes some of the world2s most popular brands to reveal how their campaigns evolved and were handled; what worked and what didn2t. Includes more than one-hundred tips on marketing your company can immediately apply.Jones, John P. is the author of 'Does It Pay to Advertise?: Cases Illustrating Successful Brand Advertising' with ISBN 9780669158977 and ISBN 0669158976.
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