5743091
9780132255967
Do It Wrong Quickly, How the Web Changes the Old Marketing Rules
by Moran, Mike, Ramsey, Geoffrey
18495
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Product details
- ISBN-13: 9780132255967
- ISBN: 0132255960
- Publication Date: 2007
- Publisher: Pearson Education
AUTHOR
SUMMARY
Drawing on his experience building ibm.com, Mike Moran shows how to quickly transition 'plan then execute' to a non-stop cycle of refinement which utilizes a two-way marketing conversation between between a company and its customers.Moran, Mike is the author of 'Do It Wrong Quickly, How the Web Changes the Old Marketing Rules', published 2007 under ISBN 9780132255967 and ISBN 0132255960.
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