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9780132255967

Do It Wrong Quickly, How the Web Changes the Old Marketing Rules

Do It Wrong Quickly, How the Web Changes the Old Marketing Rules
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Product details

  • ISBN-13: 9780132255967
  • ISBN: 0132255960
  • Publication Date: 2007
  • Publisher: Pearson Education

AUTHOR

Moran, Mike, Ramsey, Geoffrey

SUMMARY

Drawing on his experience building ibm.com, Mike Moran shows how to quickly transition 'plan then execute' to a non-stop cycle of refinement which utilizes a two-way marketing conversation between between a company and its customers.Moran, Mike is the author of 'Do It Wrong Quickly, How the Web Changes the Old Marketing Rules', published 2007 under ISBN 9780132255967 and ISBN 0132255960.

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