5153460
9781599180465
This is a guide to the nuts and bolts of advertising in newspapers, magazines, online, by direct mail, and on TV and radio. It includes the 18 most common advertising mistakes, 18 ways to create copy that induces response, and nine trigger phrases that command attention.Barnes, Roscoe, III is the author of 'Direct Response Advertising Made Easy ', published 2006 under ISBN 9781599180465 and ISBN 1599180464.
[read more]