5153460

9781599180465

Direct Response Advertising Made Easy

Direct Response Advertising Made Easy
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  • ISBN-13: 9781599180465
  • ISBN: 1599180464
  • Publication Date: 2006
  • Publisher: Entrepreneur Press dba Entrepreneur Media, Inc.

AUTHOR

Barnes, Roscoe, III, Entrepreneur Press Staff

SUMMARY

This is a guide to the nuts and bolts of advertising in newspapers, magazines, online, by direct mail, and on TV and radio. It includes the 18 most common advertising mistakes, 18 ways to create copy that induces response, and nine trigger phrases that command attention.Barnes, Roscoe, III is the author of 'Direct Response Advertising Made Easy ', published 2006 under ISBN 9781599180465 and ISBN 1599180464.

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