5153454
9780275992231
Direct Marketing in Action Cutting-Edge Strategies for Finding and Keeping the Best Customers
by Thomas, Andrew R., Lewison, Dale M., Hauser, William J.
31245
About this item
- Condition: New
- Provider: LightningBooks Contact
- Provider Rating: 85%
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Product details
- ISBN-13: 9780275992231
- ISBN: 0275992233
- Publication Date: 2006
- Publisher: Greenwood Publishing Group, Incorporated
AUTHOR
SUMMARY
Covering all major aspects of direct marketing, from strategy to execution, this title dispels common myths and misconceptions, and features many case studies of successful application in a wide variety of companies.Thomas, Andrew R. is the author of 'Direct Marketing in Action Cutting-Edge Strategies for Finding and Keeping the Best Customers', published 2006 under ISBN 9780275992231 and ISBN 0275992233.
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