Direct Marketing Checklists

Save time, reduce costs, eliminate risk, and ensure that your direct marketing programs are on track. This all-inclusive collection of 99 ready-to-use checklists, charts, and forms covers every key element of direct market planning, strategizing, budgeting, and successful implementation. It will help you: -- Set goals and make the right investment decisions to achieve them-- Plan your program -- target customers, set prices, and forecast sales and break-even points-- Conduct effective market research and testing-- Select the right media, from direct mail and space ads to telemarketing, catalogs, and more-- Create cost-effective direct marketing piecesHenry Shaw is the author of 'Direct Marketing Checklists' with ISBN 9780844232249 and ISBN 0844232246.