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81853832

9781021499790

Direct Assessment of Consumer Utility Functions: Von Neumann-morgenstern Utility Theory Applied to Marketing

Direct Assessment of Consumer Utility Functions: Von Neumann-morgenstern Utility Theory Applied to Marketing
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Product details

  • ISBN-13: 9781021499790
  • ISBN: 102149979X
  • Publisher: Legare Street Press

AUTHOR

Hauser, John R., Urban, Glen L.

SUMMARY

Hauser is the author of 'Direct Assessment of Consumer Utility Functions: Von Neumann-morgenstern Utility Theory Applied to Marketing' with ISBN 9781021499790 and ISBN 102149979X.

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