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9780470223390
Differentiate or Die: Survival in Our Era of Killer Competition
by Trout, Jack, Rivkin, Steve
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- Condition: New
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- Condition: Good
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Product details
- ISBN-13: 9780470223390
- ISBN: 0470223391
- Edition: 2
- Publication Date: 2008
- Publisher: Wiley, John & Sons, Incorporated
AUTHOR
SUMMARY
Jack Trout is President of Trout & Partners Ltd, one of the nation's most prestigious marketing firms.Trout, Jack is the author of 'Differentiate or Die: Survival in Our Era of Killer Competition', published 2008 under ISBN 9780470223390 and ISBN 0470223391.
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