Name: Developing New Services: Incorporating the Voice of the Customer into Strategic Service Development
ISBN: 9780873895859

by C. M. Fisher, James T. Schutta

Developing New Services: Incorporating the Voice of the Customer into Strategic Service Development

by C. M. Fisher, James T. Schutta

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ISBN-13: 9780873895859
ISBN: 0873895851
Publisher: Amer Society for Quality

AUTHOR

C. M. Fisher, James T. Schutta

SUMMARY

Caroline Fisher is a Bank One/Francis C. Doyle Distinguished Professor of Marketing at Loyola University New Orleans, where she currently teaches courses on consumer analysis and research James T. Schutta is the president of S&S Consulting AssociatesC. M. Fisher is the author of 'Developing New Services: Incorporating the Voice of the Customer into Strategic Service Development' with ISBN 9780873895859 and ISBN 0873895851.

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