Developing New Food Products for a Changing Marketplace

The only book on food product development that integrates all elements of the discipline, Developing New Food Products for a Changing Marketplace surveys marketing, technology, and packaging as well as the process and organization required for developing food products. The book is an expert balance of theory, practice, and pragmatism. It provides instruction, direction and examples of both successes and failures and how to achieve success and avoid failure. The Editors have assembled experts in each facet of food and beverage product development, delivering a unified, comprehensive, and well illustrated guide to food product development in today's dynamically changing marketplace.Brody, Aaron L. is the author of 'Developing New Food Products for a Changing Marketplace', published 1999 under ISBN 9781566767781 and ISBN 1566767784.