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9780471064114

Developing Business Strategies

Developing Business Strategies
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Product details

  • ISBN-13: 9780471064114
  • ISBN: 0471064114
  • Edition: 6
  • Publication Date: 2001
  • Publisher: John Wiley & Sons Inc

AUTHOR

Aaker, David A.

SUMMARY

David A. Aaker is the Vice Chairman of Prophet Brand Strategy and Professor Emeritus at the Haas School of Business at the University of California at Berkeley. He is an active speaker and consultant on business and brand strategy throughout the worldAaker, David A. is the author of 'Developing Business Strategies', published 2001 under ISBN 9780471064114 and ISBN 0471064114.

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