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9780750649940

Destination Branding Creating the Unique Destination Proposition

Destination Branding Creating the Unique Destination Proposition
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Product details

  • ISBN-13: 9780750649940
  • ISBN: 0750649941
  • Publisher: Elsevier Science & Technology Books

AUTHOR

Morgan, Nigel, Pritchard, Annette, Pride, Roger

SUMMARY

Using international case studies and a mixture of theory and practice, the authors of this study show how branding techniques, as employed by companies like Coca Cola, can be successfully adapted to the tourist market.Morgan, Nigel is the author of 'Destination Branding Creating the Unique Destination Proposition' with ISBN 9780750649940 and ISBN 0750649941.

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