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9781574442403

Designing and Delivering Superior Customer Value: Concepts, Cases, and Applications

Designing and Delivering Superior Customer Value: Concepts, Cases, and Applications
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Product details

  • ISBN-13: 9781574442403
  • ISBN: 1574442406
  • Publication Date: 1999
  • Publisher: CRC Press

AUTHOR

Art Weinstein

SUMMARY

Art Weinstein is a Professor of Marketing at Nova Southeastern University, Fort Lauderdale, Florida. William C. Johnson earned his Ph.D. in 1985 from Arizona State University and is a Professor of Marketing at Nova Southeastern University, Fort Lauderdale, Florida.Art Weinstein is the author of 'Designing and Delivering Superior Customer Value: Concepts, Cases, and Applications', published 1999 under ISBN 9781574442403 and ISBN 1574442406.

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