Design Management Exploring Fieldwork and Applications

Demystifying the design development and management process, this outstanding volume expertly shows how to research design operations and strategies in organizations. Including a series of international case studies on the management of design in both small and large organizations, Hands and Jerrard's text is an original and timely contribution to design management literature.Beginning with a review of the auditing design process and highlighting traditional views and processes, Hands and Jerrard consider and compare financial audits, social audits and ecological audits and recommend suitable approaches which are then illustrated in accompanying case studies.Utilizing in-depth research from universities in Europe, China and Scandinavia, this innovative book will be a valuable reference for students of design, business and management.Jerrard, Robert is the author of 'Design Management Exploring Fieldwork and Applications', published 2007 under ISBN 9780415393331 and ISBN 0415393337.