219142
9780132015677
Design and Marketing of New Products
by Urban, Glen L., Hauser, John R.
About this item
- Condition: Acceptable
- Provider: JensonBooks Contact
- Provider Rating: 96%
- Ships From: Logan, UT
- Shipping: Standard
- Comments: This item is fairly worn, but continues to work perfectly. Signs of wear can include aesthetic issues such as scratches, dents, worn corners, bends, tears, small stains, and partial water damage. All pages and the cover are intact, but the dust cover may be missing, if applicable. Pages may include excessive notes and highlighting, but the text is not obscured or unreadable. Satisfaction Guaranteed.
About this item
- Condition: Good
- Provider: GoTextbooks Contact
- Provider Rating: 78%
- Ships From: Little Rock, AR
- Shipping: Standard
Product details
- ISBN-13: 9780132015677
- ISBN: 0132015676
- Edition: 2
- Publication Date: 1993
- Publisher: Prentice Hall
AUTHOR
SUMMARY
A complete and practical, how-to exploration of each step in the strategy, opportunity identification, design, testing, launch, and profit-management stages of new-product development.Revision of over 75% of the book ... offers a managerial focus - with an emphasis on understanding the issues and solving the problems by implementing a variety if state-of-the-art methods and perspectives ... integrates marketing, R & D, production engineering, and financial aspects of new product design and marketing ... uses real-world examples to illustrate issues and solutions.Urban, Glen L. is the author of 'Design and Marketing of New Products', published 1993 under ISBN 9780132015677 and ISBN 0132015676.
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