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9780764553943

Defining Markets, Defining Moments America's 7 Generational Cohorts, Their Shared Experiences, and Why Businesses Should Care

Defining Markets, Defining Moments America's 7 Generational Cohorts, Their Shared Experiences, and Why Businesses Should Care
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Product details

  • ISBN-13: 9780764553943
  • ISBN: 0764553941
  • Publisher: Wiley & Sons, Incorporated, John

AUTHOR

Meredith, Geoffrey E., Schewe, Charles D., Karlovich, Janice

SUMMARY

Charles Schewe is Professor of Marketing at the Isenberg School of Management, University of Massachusetts at Amherst.Meredith, Geoffrey E. is the author of 'Defining Markets, Defining Moments America's 7 Generational Cohorts, Their Shared Experiences, and Why Businesses Should Care' with ISBN 9780764553943 and ISBN 0764553941.

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