6968344
9780805860863
Deception In The Marketplace
by Boush, David M., Friestad, Marian, Wright, Peter
31245
About this item
- Condition: New
- Provider: LightningBooks Contact
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Product details
- ISBN-13: 9780805860863
- ISBN: 080586086X
- Publication Date: 2009
- Publisher: Erlbaum Associates, Incorporated, Lawrence
AUTHOR
SUMMARY
The use of deceptive persuasion in marketing is not unknown, despite the efforts of regulators. This book examines the psychology involved in this kind of deception, & in self-protection strategies employed by consumers. It is particularly concerned to identify the skills that consumers need to acquire.Boush, David M. is the author of 'Deception In The Marketplace', published 2009 under ISBN 9780805860863 and ISBN 080586086X.
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