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9780387725789

Database Marketing

Database Marketing
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Product details

  • ISBN-13: 9780387725789
  • ISBN: 0387725784
  • Publication Date: 2008
  • Publisher: Springer-Verlag New York, LLC

AUTHOR

Blattberg, Robert C., Kim, Byung-Do, Neslin, Scott A.

SUMMARY

Database marketing is at the crossroads of technology, business strategy, and customer relationship management. Based on decades of collective research, teaching, and application in the field, the authors present the most comprehensive treatment to date of database marketing, integrating theory and practice.Blattberg, Robert C. is the author of 'Database Marketing', published 2008 under ISBN 9780387725789 and ISBN 0387725784.

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