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9781441903327

Database Marketing: Analyzing and Managing Customers

Database Marketing: Analyzing and Managing Customers
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Product details

  • ISBN-13: 9781441903327
  • ISBN: 1441903321
  • Edition: 1
  • Publication Date: 2009
  • Publisher: Springer

AUTHOR

Blattberg, Robert C., Kim, Byung-Do, Neslin, Scott A.

SUMMARY

Blattberg, Robert C. is the author of 'Database Marketing: Analyzing and Managing Customers', published 2009 under ISBN 9781441903327 and ISBN 1441903321.

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