Dartnell's Sales Promotion Handbook

The premier source of promotion marketing strategies, analysis, & techniques, DARTNELL'S SALES PROMOTION HANDBOOK, 8TH EDITION is designed to help sales & marketing professionals create & execute winning sales promotions. Thirty-seven chapters each written by working specialists & leading educators provide up-to-date information on the latest trends & methods including sales promotion analysis utilizing scanner data, sales promotion law, licensing & tie-ins, event marketing, database marketing, & more.Brezen-Block, Tamara is the author of 'Dartnell's Sales Promotion Handbook ', published 1994 under ISBN 9780850132120 and ISBN 0850132126.