6126979
9780470169650
This text provides a real-world, practical approach to the concept of sales management. It introduces readers to the issues, strategies and relationships that relate to the job of managing a sales force and helping them sell.William L. Cron is the author of 'Dalrymple's Sales Management: Concepts and Cases', published 2008 under ISBN 9780470169650 and ISBN 0470169656.
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