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9780470169650

Dalrymple's Sales Management: Concepts and Cases

Dalrymple's Sales Management: Concepts and Cases
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  • ISBN-13: 9780470169650
  • ISBN: 0470169656
  • Edition: 10
  • Publication Date: 2008
  • Publisher: Wiley

AUTHOR

William L. Cron, Thomas E. DeCarlo

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SUMMARY

This text provides a real-world, practical approach to the concept of sales management. It introduces readers to the issues, strategies and relationships that relate to the job of managing a sales force and helping them sell.William L. Cron is the author of 'Dalrymple's Sales Management: Concepts and Cases', published 2008 under ISBN 9780470169650 and ISBN 0470169656.

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