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9780750647045
Cybermarketing How to Use the Internet to Market Your Goods and Services
by Bickerton, Pauline, Bickerton, Matthew, Pardesi, Upkar
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- Condition: New
- Provider: Bookjunction Contact
- Provider Rating: 73%
- Ships From: STERLING HEIGHTS, MI
- Shipping: Standard
- Comments: New, US edition. Satisfaction guaranteed!!
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About this item
- Condition: New
- Provider: buybestbooks15 Contact
- Provider Rating: 41%
- Ships From: STERLING HEIGHTS, MI
- Shipping: Standard
- Comments: ALTERNATE EDITION: New Book Paperback International edition, We Ship to PO BOX Address also.
Product details
- ISBN-13: 9780750647045
- ISBN: 0750647043
- Edition: 2
- Publication Date: 0014
- Publisher: Elsevier Science & Technology Books
AUTHOR
SUMMARY
This text is a guide to using the Internet for marketing covering intranets for Marcomms, electronic direct and one to one marketing. It includes chapters on marketing information systems, brand, price, strategies, issues and case studies.Bickerton, Pauline is the author of 'Cybermarketing How to Use the Internet to Market Your Goods and Services', published 0014 under ISBN 9780750647045 and ISBN 0750647043.
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