1934838
9789812445575
This is a step-by-step guide to creating cutting-edge print ads, demystifying the advertising creative process with advice from leading figures and examples of successful adverts.Aitchison, Jim is the author of 'Cutting Edge Advertising How to Create the World's Best Print for Brands in the 21st Century', published 2004 under ISBN 9789812445575 and ISBN 9812445579.
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