596177
9780787946678
Customer Winback How to Recapture Lost Customers and Keep Them Loyal
by Griffin, Jill, Lowenstein, Michael W.
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Product details
- ISBN-13: 9780787946678
- ISBN: 0787946672
- Edition: 1
- Publication Date: 2001
- Publisher: Wiley & Sons, Incorporated, John
AUTHOR
SUMMARY
"CUSTOMER WINBACK is an intelligent, well-developed guide to what it says it can do. If you run a e-business that is churning customers out and having to spend serious money to replace them, then you need to read this book. Genius it's not, but it is sound. For intelligence, for focus on the problem and for good advice, it's essential reading."Griffin, Jill is the author of 'Customer Winback How to Recapture Lost Customers and Keep Them Loyal', published 2001 under ISBN 9780787946678 and ISBN 0787946672.
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