Name: Customer Visits
Author: McQuarrie, Edward F.
ISBN: 9780803946699

by McQuarrie, Edward F.

by McQuarrie, Edward F.

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$110.32

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ISBN-13: 9780803946699
ISBN: 0803946694
Publisher: SAGE Publications, Incorporated

AUTHOR

McQuarrie, Edward F.

SUMMARY

Drawing on best practices found at leading technology firms, this book offers a complete guide to all aspects of planning and executing a programme of customer visits, and explains how these can assist new product development and the improvement of customer satisfaction. A wealth of specific advice is offered on topics such as: kinds of objective; how many customers to visit; how to prepare a discussion guide; how to coordinate visits with the sales force; how to build rapport; effective and ineffective questions to ask customers; and traps and pitfalls in the analysis of data from visit programmes.McQuarrie, Edward F. is the author of 'Customer Visits' with ISBN 9780803946699 and ISBN 0803946694.

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