Customer Satisfaction: The Other Half of Your Job

Everyone talks about customer service these days but the concrete issue behind the topic is customer satisfaction. This book contends that part of the problem lies with our focus on technical skills rather than people skills, both with customers and inside the organization. The new focus of this edition is on what we have learned about job burnout, the tools that are needed to solve problems, and build cooperation. The goal is to create a customer satisfaction outlook that leads to the customer loyalty companies strive for and frequently miss with customer service alone.Scott, Dru is the author of 'Customer Satisfaction: The Other Half of Your Job' with ISBN 9781560520849 and ISBN 1560520841.