596102
9781841124520
Customer Relationships
by Cartwright, Roger, ExpressExec Staff
About this item
- Condition: New
- Provider: LightningBooks Contact
- Provider Rating: 85%
- Ships From: Multiple Locations
- Shipping: Standard, Expedited (tracking available)
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Product details
- ISBN-13: 9781841124520
- ISBN: 1841124524
- Publisher: Wiley & Sons, Incorporated, John
AUTHOR
SUMMARY
Fast-track route to understanding the relationship between organizations and the customer chain that contains both internal and external customers Covers key topics such as loyalty and customer retention. Also explores how to move beyond customer satisfaction to customer delight Case studies of Amazon.com, Kalmbach Publishing (US), Boeing (US), Saga (UK), Chowking Food Corporation (the Philippines) Includes a comprehensive resource guide, key concepts and thinkers, a 10-step action plan, and a section of FAQsCartwright, Roger is the author of 'Customer Relationships' with ISBN 9781841124520 and ISBN 1841124524.
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