596095
9789810481629
Customer Relationship Management
by EC-Council
by EC-Council
About this item
- Condition: Good
- Provider: Bonita
- Provider Rating: 0%
- Ships From: Multiple Locations
- Shipping: Standard
- Comments: Access codes and supplements are not guaranteed with used items. May be an ex-library book.
Product details
- ISBN-13: 9789810481629
- ISBN: 9810481624
- Publication Date: 2003
- Publisher: Osb Publisher Pte Ltd
AUTHOR
SUMMARY
The relationship between suppliers, technology, and customers is explained in this guide to customer relationship management. Advice is provided on how to acquire and retain customers by leveraging the latest advanced technologies and how to maintain a customer service support center in an e-business environment. Customer lifecycle management and lifetime value, customer strategy, and building a business case for customer relationship management are discussed. This book will prepare managers for the EC-Council CRM exam 212-16.EC-Council is the author of 'Customer Relationship Management', published 2003 under ISBN 9789810481629 and ISBN 9810481624.
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