Customer Relationship Management in Electronic Markets

"Edited by two experts in the fields of business and marketing, Customer Relationship Management in Electronic Markets is designed to help you build Internet relationships that lead to customer retention and long-term loyalty. With this book, you will be able to offer customers the benefits they seek in the virtual marketplace and serve their best interests. Designed for customer service workers, managers, consultants, corporate trainers, and marketing students, this valuable tool can help you with Web sites, e-mail, cookies, and other technology to attract and keep the customers who will be the most profitable for your business."David Bejou is the author of 'Customer Relationship Management in Electronic Markets', published 2004 under ISBN 9780789019448 and ISBN 0789019442.