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9780471237747

Customer Experience Management A Revolutionary Approach to Connecting With Your Customers

Customer Experience Management A Revolutionary Approach to Connecting With Your Customers
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  • ISBN-13: 9780471237747
  • ISBN: 0471237744
  • Publication Date: 2003
  • Publisher: John Wiley & Sons Inc

AUTHOR

Schmitt, Bernd H.

SUMMARY

Bernd H. Schmitt is Professor of Marketing at Columbia Business School and the Executive Director of the Center on Global Brand Leadership.Schmitt, Bernd H. is the author of 'Customer Experience Management A Revolutionary Approach to Connecting With Your Customers', published 2003 under ISBN 9780471237747 and ISBN 0471237744.

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