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2118098

9780131419292

Customer Equity Management

Customer Equity Management
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Product details

  • ISBN-13: 9780131419292
  • ISBN: 0131419293
  • Publication Date: 2004
  • Publisher: Pearson Education

AUTHOR

RUST

SUMMARY

This text presents the concepts and analytic tools necessary to understand customer equity management. It is useful for Customer Relationship Management (CRM) courses at MBA and advanced undergraduate levels.RUST is the author of 'Customer Equity Management', published 2004 under ISBN 9780131419292 and ISBN 0131419293.

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