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9780844233185

Customer Bonding: Pathway to Lasting Customer Loyalty

Customer Bonding: Pathway to Lasting Customer Loyalty
$73.16
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  • Condition: New
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  • Ships From: San Diego, CA
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  • Comments: New. In shrink wrap. Looks like an interesting title!
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$46.42
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  • Condition: Good
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  • Comments: Access codes and supplements are not guaranteed with used items. May be an ex-library book.
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Product details

  • ISBN-13: 9780844233185
  • ISBN: 0844233188
  • Publisher: NTC/Contemporary Publishing Company

AUTHOR

Janet Smith, Richard Cross

SUMMARY

A unique approach to creating lasting customer relationships beginning with awareness-building, this book explains how to build progressively stronger bonds--through reward systems, lifestyle involvement, value sharing, and empowerment networks. Dozens of case studies and real-life examples demontrate how successful organizations have used customer bonding to improve loyalty.Janet Smith is the author of 'Customer Bonding: Pathway to Lasting Customer Loyalty' with ISBN 9780844233185 and ISBN 0844233188.

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