208535
9780030343360
Customer Behavior A Managerial Perspective
by Sheth, Jagdish N., Mittal, Banwari, Newman, Bruce I.
512607
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- Condition: Very Good
- Provider: gotextbooks sales Contact
- Provider Rating: 61%
- Ships From: Little Rock, AR
- Shipping: Standard
496390
List Price
Discount
95% Off
You Save
$235.95
About this item
- Condition: Good
- Provider: GoTextbooks Contact
- Provider Rating: 78%
- Ships From: Little Rock, AR
- Shipping: Standard
Product details
- ISBN-13: 9780030343360
- ISBN: 0030343364
- Edition: 2
- Publication Date: 2003
- Publisher: Cengage South-Western
AUTHOR
SUMMARY
Now in a completely revamped second edition, this text is aimed at senior undergraduates, or graduate students. Its managerial approach focuses not only on the household consumer but also on the business customer market.Sheth, Jagdish N. is the author of 'Customer Behavior A Managerial Perspective', published 2003 under ISBN 9780030343360 and ISBN 0030343364.
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