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9780253217615

Culture And Consumption Ii Markets, Meaning, And Brand Management

Culture And Consumption Ii Markets, Meaning, And Brand Management
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Product details

  • ISBN-13: 9780253217615
  • ISBN: 025321761X
  • Publication Date: 2005
  • Publisher: Indiana Univ Pr

AUTHOR

McCracken, Grant David

SUMMARY

Grant McCracken has been the director of the Institute of Contemporary Culture and a senior lecturer at the Harvard Business School and is now a visiting scholar at McGill University.McCracken, Grant David is the author of 'Culture And Consumption Ii Markets, Meaning, And Brand Management', published 2005 under ISBN 9780253217615 and ISBN 025321761X.

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