Cultural Tourism The Partnership Between Tourism and Cultural Heritage Management

This book examines the relationship between the sectors that represent opposite sides of the cultural tourism coin. While tourism professionals assess cultural assets for their profit potential, cultural heritage professionals judge the same assets for their intrinsic value. The book presents a model for a working partnership between the two sides that offers with mutual benefits, integrating management theory and practice from both disciplines. Choice Magazine calls this book "COMPREHENSIVE AND THOUGHTFUL. . . . Offers a global, detailed exposition of varied issues in a LUCID, WELL-ORGANIZED, AND BALANCED FASHION. Recommended for upper-division undergraduate and graduate students and government and private sector policy makers. The authors offer a global, detailed exposition of various issues in a lucid, well-organized, and balanced fashion. They have performed a great service to both the professional and the student with the publication of this perceptive volume."McKercher, Bob is the author of 'Cultural Tourism The Partnership Between Tourism and Cultural Heritage Management' with ISBN 9780789011053 and ISBN 0789011050.