5059049
9781904838050
This text examines the psychological makeup of a generation, which is prepared to rely on savings and overdrafts to fund their fetish for the cult of the luxury brand. It provides an exploration of the 'how' and 'why' of the amazing phenomenon of the rise of the luxury brand.Chadha, Radha is the author of 'Cult of the Luxury Brand Inside Asia's Love Affair With Luxury', published 2007 under ISBN 9781904838050 and ISBN 1904838057.
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