9463223
9781408105955
Crowd Surfing: Surviving and Thriving in the Age of Consumer Empowerment
by Brain, David, Thomas, Martin
114419
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About this item
- Condition: New
- Provider: Mediaoutdeal1234 Contact
- Provider Rating: 64%
- Ships From: Springfield, VA
- Shipping: Standard
114419
List Price
Discount
32% Off
You Save
$8.05
About this item
- Condition: Like New
- Provider: Mediaoutdeal1234 Contact
- Provider Rating: 64%
- Ships From: Springfield, VA
- Shipping: Standard
Product details
- ISBN-13: 9781408105955
- ISBN: 1408105950
- Publication Date: 2009
- Publisher: A & C Black
AUTHOR
SUMMARY
Thanks to blogs and review sites, we don't have to rely on what a company says about its products and services - we can make up our own minds, but many businesses are in denial about this. 'Crowd Surfing' explains what marketers and advertisers need to do to communicate with today's savvier consumers.Brain, David is the author of 'Crowd Surfing: Surviving and Thriving in the Age of Consumer Empowerment', published 2009 under ISBN 9781408105955 and ISBN 1408105950.
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